The Nesting House Approach
Traditional consumer habits are one of a cradle-to-grave mentality. Products are created, used, and then disposed of. The Nesting House Approach is to assist consumers in the breaking away from this traditional route of consumerism.
As noted in the graph below, our approach consists of three parts, each working together to help alleviate some of the burdens that our traditional consumer habits place on our planet and its people.
1– Reusing items allows consumers to give new life to goods that might otherwise end up in the trash. Our approach is to provide a place where people can get paid for their used items without having to put much effort into it, thus helping to keep them out of landfills. This payment can then come in the form of cash or store credit.
2– With tight budgets, buying new goods that are of lower quality makes sense to consumers because these goods are just more affordable. Our approach is to provide high-quality, used goods at prices that are as cheap or cheaper than at big box stores, encouraging consumers to avoid buying lower-quality goods that are destined for a single cradle-to-grave life cycle. We also look to do this in an environment that is comfortable, pleasant, and more resembles a boutique experience than a thrift store experience.
3– Well-made goods produced with high-quality materials are more often able to be reused by others after the initial owner is finished with them. In addition, responsibly-made goods are less taxing on the environment and are more supportive to those communities in which they are made. However, to purchase these high-quality, responsibly-made goods is often quite expensive. This can deter consumers from purchasing them. By allowing customers to use store credit to purchase these new products, the cost to them can be significantly reduced, providing them with the luxury of buying items of a higher quality at costs similar to low quality goods.
Also Note– When high-quality items (specifically clothing) have reached the end of their usable lifespan, they can often be recycled while low-quality items cannot and therefore must be disposed of in landfills. Our approach to helping people buy both new and used items at affordable prices is designed to limit the overall number of “disposable” consumer goods.